Promoting your business with FOXY Choice

Why market to women?

Sheilas’ Wheels (Sep 06 survey) found that few women enjoy their garage visits. Almost half admit that visiting a garage is an ordeal they’d rather avoid and one in five say they'd rather go to the doctors!!

More recent research (Feb 08) from Halifax Credit Card confirmed that two thirds of all women say they, not their partner, are responsible for maintaining the main family car and almost half are personally responsible for servicing or repairing the car.

On their own, women account for more than 40% of the UK retail motor aftersales market, estimated to be worth c£6.5bn.

The female consumer is increasingly independent and wealthy. She knows what she wants, expects to be treated well and increasingly shops online. She likes a good deal and is a natural networker among family, friends, work colleagues and in her local community.

Businesses that get it right for women are likely to exceed male expectations in the process. FOXY Choice helps you promote your business as a friendly place regardless of gender; one where women will be welcome and well looked after.

More about promoting your business with FOXY Choice ...

Why market to women?
Why advertise online?
Why promote your business here?
How to apply

First published at www.foxychoice.com in July 2008
FOXY Choice, 35 Goring Road, STEYNING BN44 3GF
enquiries@foxychoice.com

FOXY Choice is a trading name of FOXY Drivers Limited, company number 5071266, registered in England and Wales with registered offices at The Courtyard, Beeding Court, Steyning, West Sussex BN44 3TN

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